In response to Google's updates, some marketers are now looking into alternatives to third-party cookies. They have started testing new solutions as Google limited the use of third-party cookies in Chrome. In Europe, interest is growing in data partnerships that work within publishers' environments, alongside first-party IDs. Tools like Adform’s ID Fusion help publishers manage various identity ..
원문링크 : 구글의 정책변경에에 대응하여 일부 마케터들이 써드파티 쿠키 대안을 모색