크롬 브라우저에서 서드파티 쿠키 사용이 점차 줄어들면서 디지털 마케팅 업계에 변화의 물결

The decline of third-party cookies in Chrome is causing major disruptions in the digital marketing industry. Marketers acknowledge the limitations of cookie-based tracking but struggle to find viable alternatives. The shift away from cookies will significantly impact web advertising measurement methods. Potential solutions include IP addresses, fingerprinting, and modeling, but no clear consensu..

원문링크 : 크롬 브라우저에서 서드파티 쿠키 사용이 점차 줄어들면서 디지털 마케팅 업계에 변화의 물결