[경영전략] BCG Matrix, feat. 시장 성장률 & 상대적 시장 점유율


[경영전략] BCG Matrix, feat. 시장 성장률 & 상대적 시장 점유율

BCG Matrix The business portfolio is the collection of businesses and products that make up the company. The best business portfolio is one that fits the company's strengths and help exploit the most attractive opportunities. The company must: Analyze its current business portfolio and decide which businesses should receive more or less investment Develop growth strategies for adding new product..


원문링크 : [경영전략] BCG Matrix, feat. 시장 성장률 & 상대적 시장 점유율