오늘의 리딩 - Brand Failures - New Coke

New Coke Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. jamesyarema, 출처 Unsplash Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink and replace it with a formula it would market as New Coke. To understand why this potentially disastrous decision was made, it is necessary to appreciate what was happening in the soft drinks marketplac...

원문링크 : 오늘의 리딩 - Brand Failures - New Coke