코카콜라 분석

※해당 글은 하버드에서 발행한 글을 토대로 작성되었으며, 코카콜라를 2011년에 분석한 결과입니다. Carbonated soft drinks, regardless of the company, could succeed due to the size and number of the plant. Although the rise of the still beverage made the carbonated soft drink less dominant, the demand for the soft drink still has a high demand. At first, the company established a lot of plants, which leads to the economics of scales. The carbonated soft drink could be far-reaching with the number of plants. Bottler’s product line and ware...

원문링크 : 코카콜라 분석